The media
Defining media
'Media' is the plural form of the word 'medium'. So in its most basic sense, it means 'more than one medium'. But what is a medium? A medium, according to the Cambridge Dictionary, is 'a
method or way of expressing something'. Media, therefore, are means of communication. Examples include books, TV, radio, and - of course - the internet.
The media landscape
We live in an increasingly information-saturated world where we are constantly bombarded by media. If we go for a walk we see signs and billboards, and if we use a digital device we see advertisements everywhere. All the media we consume feed us information that has been chosen or edited in some way by someone else. The next video discusses the history of mass media:
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The evolution of mass media in Australia (5 coins)
Like many online resources, the video above focuses on the US. What can you find out about the evolution of mass media in Australia? Post your findings in the 'Mass media history forum' and see if they all add up to the same picture.
Fake news
Disinformation
It's difficult if not impossible to find a truly objective media source. All media outlets have some sort of bias or political leaning, though they differ by degree - some sources actively manipulate the audience, while others seek impartiality. Public claims that misrepresent the truth are sometimes called 'fake news'. This term was popularised in 2016, partly as a result of controversies surrounding the US presidential election. Individuals, political parties, businesses and other organisations spread disinformation for a wide range of different reasons. This is generally a deliberate strategy to shape the way people
think and see the world. The following video explores how mass media can be used for this purpose:
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Raw data
'Data' are pieces of information, in the broadest sense. News reports and advertisements often present data in statistical form. An advertisement for a bar of soap, for example, say it makes you twice as clean as the nearest competitor - but what does that actually mean? This is where raw data come in. 'Raw data' are uninterpreted facts and figures. In this case, soap bar A might kills 2% of germs, compared to soap bar B which only kills 1% of germs. 2% isn't great, but the advertisers have interpreted it so it sounds great - they aren't actually lying when they say it's twice as powerful as the nearest competitor!
Data that are disseminated in a popular form have usually been interpreted already, and it's hard to know if they're a fair representation of the truth without access to the raw data. The same principle applies to qualitative (non-numerical) data. A news article based on a video might be an unfair interpretation of events, but you won't know that unless you see the original footage.
Choosing what to pay attention to
Most of us have access to a vast ocean of media, so how do we decide which sources to pay attention to? These videos give you some pointers on spotting 'fake news':
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Writing fake news (5 coins)
- Write a 300-word fake news article about a topic that interests you. See how ridiculous you can make it while sounding at least somewhat believable. Try to structure your article around something true, using that as the basis for fiction.
- Share your article on the 'Fake news forum'.
- Read someone else's article and indicate whether you think people would believe it if it was posted publically.
Reputable journalismReputable news sources tend to adhere to the journalist code of ethics, requiring new information to be corroborated by one or more independent sources prior to publication. On the other hand, news sources that don't verify their information are at greater risk of publishing falsehoods.
Evaluating sources (5 coins)
Think of a news story that interests you and research it on Google - ideally something new or controversial. Find three different news sources and answer the following questions on the 'Evaluating sources forum':
- Provide the following for each story: URL, date of publication, author name, publication/website name.
- How do the stories differ?
- What sources do they cite, if any? (this is corroboration)
- Which source do you think is the best, and why?
Academic sources
Academic sources tend to be very reliable. They are usually written by experts associated with a university and they will either be published on an '.edu' domain or in an academic journal. Academic journals use a quality control process called 'peer review' where experts in the field assess verify the quality of a paper before it's published. Academic sources are often regarded as the gold standard in terms of trustworthiness and reliability.
Google Scholar (5 coins)
This activity teaches you how to find academic sources on almost any given topic.
- Think of a topic you would like to know more about and perform a standard Google search.
- Run the same search on Google Scholar
, which only searches peer-reviewed journals and other reputable publications.
- Compare the first few results from each search and post your findings on the 'Academic sources forum'. Keep in mind that academic sources can be hard to understand because they are usually written for an expert audience.
Opinion
Virtually everyone has a voice online, and that can cause a lot of confusion. A quick Google search will reveal multiple different perspectives on any given issue, and it can be hard to tell who to trust. The fact is that most of what's published online is just opinion, and it may not be particularly reliable. This is especially relevant for social media (including YouTube), where people regularly publish information without appropriate expertise or reputable sources.
Online research (5 coins)
Choose a big or controversial news story and find a source from each of the following categories:
- News website
- YouTube
- Forum post (Reddit or some other website)
- Academic article (if relevant)
Post about how the sources you found differ on the 'Comparing sources forum'. Which one is more entertaining? Which one is more informative? Which one is easier to understand?
Freedom of the press
Democracy and the media
Freedom of the press is an extension of the right to free speech, in that it upholds the right to publish and share media without state interference. This freedom is fundamental to a democratic society as it allows all sides of a political debate to be heard, and it can hold those in power to account. The next two videos explain why we should care about freedom of the press:
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Holding people to account
Mass media can be a very powerful tool for holding people to account. Many politicians have been brought down by the press, including US president Richard Nixon who resigned in 1974 after the Washington Post published his role in an illegal burglary and wiretapping operation. More recently, Australian Minister for Sport Bridget McKenzie resigned after it was discovered she had preferentially allocated sports grants to marginal seats approaching an election. Not all abuses of power are political. In 2020, famous film producer Harvey Weinstein was sentenced to prison for sexual assault following the media's widespread coverage of his crimes.
Political fact checking
Watch the next video for an insight into how new technology could shape the future of fake news:
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Politicians often lie or misrepresent the truth, so it's important to verify what they say. The problem is that it takes time to fact check, so they can't usually be corrected on the spot. By that point, it's too late - the misinformation has already
been circulated, and some people won't receive the correction.
Fact check (5 coins)
Various 'fact checking' websites investigate the claims made by politicians. Choose three politicians and research how truthful they are. Assign each politician a grade from 0 (liar) to 5 (perfectly truthful).
Post your findings on the 'Fact check forum', along with the reasoning behind the grade you assigned each politician.
Manipulation of the press
Some political figures attack the press directly because it reports on them critically. Other political figures manipulate the media in order to quash criticism, bolster their public image, and win elections. This kind of manipulation can be seen in the lead-up to any election where the owners and readers of any given news source tend to favour one party over the others. This sort of bias works partly through the publication's choice of what to cover and what to overlook or ignore. Publications may choose not to report on the failings of their favoured political party, for example.
State interference
Given the media's role in holding those in power to account, many governments around the world attempt to restrict its operation. The internet is heavily censored in China, for example, and criticism of the government is illegal. While we have more freedom of the press in Australia, the Australian Federal Police were recently criticised for raiding the homes and offices of journalists. Some argue that this is an undemocratic attack on freedom of the press, while others argue that the government is simply upholding the law. Watch the video below for a brief outline of the issue:
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Whistleblowers
The raids discussed above were conducted following the publication of news stories about a possible government surveillance program, and the alleged misconduct of Australians soldiers in Afghanistan. These stories were written with the help of anonymous sources known as 'whistleblowers'. These sources remain anonymous because it's illegal to reveal secret government information, and they don't want to get in trouble.
The public interest (5 coins)
Answer the questions below on the 'Public interest forum', after watching the video above:
- Do you think the police raids discussed above were justified? Why or why not?
- Should whistleblowers be protected by law if they reveal something that's in the public interest, or do the government and other large organisations have the right to keep certain things hidden even if they could be a public wrong? Why?
WikiLeaks
One of the most well-known whistleblowers is an Australian named Julian Assange who gained access to classified US military documents from US army intelligence analyst Chelsea Manning. Assange published the documents on his own website, called 'WikiLeaks'. Since then, he has published a wide range of other confidential documents including the private emails of politicians. In some cases, these documents reveal ethically questionable behaviours that were intended to remain secret.
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Assange sought refuge in Europe before spending nearly seven years in the Ecuadorian embassy in London. He was finally arrested in 2019, for extradition to stand trial in the US.
Criminal or hero? (5 coins)
- Research Julian Assange and WikiLeaks. Do you think he is a criminal or a hero?
- Vote in the 'Criminal or hero? choice'.
- Post your reasoning on the 'WikiLeaks forum'.